Financial education for all

Financial Literacy Project and Campaign

In order to increase financial literacy campaign in Afghanistan, we worked with OXUS Afghanistan to train over 7,000 borrowers in areas of savings, budgeting, investing and debt management.

An on-the-ground financial literacy needs assessment was conducted at start of the project. This needs assessment consisted of visits to ten OXUS Afghanistan (OXUS) branches in Kabul, during which meetings were held with 40 OXUS staff members and 23 OXUS clients. Two questionnaires (one for OXUS staff and one for OXUS clients) were developed prior to the meetings in order to ensure the consistency (and therefore usability) of data gathered during the needs assessment. These questionnaires were specifically designed to gather general demographic information, financial information (including current attitudes and behaviours towards budgeting, savings, debt management and investing), FE priorities and preferred learning methods.

As a result of these meetings, five areas were identified for inclusion into the FE program for this project: (1) expense management, (2) savings, (3) budgeting, (4) loan management and (5) business planning. It was also determined that animated videos in the local languages of Dari and Pashto would best engage target clients for the FE program as well as best communicate key messages on a wide scale.

financial literacy campaign

The Problem

Financial literacy in Afghanistan is estimated to be much lower than general literacy rates. According to research conducted in 2015 for the World Bank, financial literacy rates in the country are only about 14%. To improve knowledge of banking and financial literacy, the Central Bank of Afghanistan published certain local-language booklets to create awareness and educate citizens about banking and the financial services available to them.

Moreover, the Micro Finance Investment Support for Afghanistan (MISFA) department, a department under the Ministry of Finance which supports microfinance operations and activities, provides grants for programs aimed at (1) increasing access to finance and (2) providing innovative support. This includes grants for financial education (FE) measures.

The Solution

The main aim of the Financial Education (FE) program was to offer FE training to existing and potential OXUS clients that will help them better evaluate their business, financial literacy campaign give them the tools necessary to make relevant financial decisions and raise awareness of financial inclusion opportunities. To accomplish these aims,  the following FE training materials was facilitated:
• Five animated videos in the local languages (Dari and Pashto), one video for each area identified during the needs assessment
• An FE booklet (My Life Management Plan) that reinforces the key messages of the FE program
• A trainer’s manual for OXUS trainers to use to consistently deliver FE trainings
• A training of trainers’ presentation to reinforce the information in the trainer’s manual

customer say

What our clients say?

“This training provided us various types of activities that gives us deep understanding of Team Building, they taught us that we should concentrate together to achieve a particular goal within a team.”
For video testimonial, please visit:

Wang Jiayi
China Three Gorges (Personal development; Team building workshop)

“The training programme was designed well. We used to attend the trainings those were like classroom lectures, but it was full of activities where we can reflect back from the activities. Thoroughly enjoyed.”
For video testimonial, please visit:

Noman Sohail
China Three Gorges (Personal development; Team building workshop)

“I really enjoyed the training. I have learnt how to communicate better, how to cooperate with the colleagues, how to work better and how to become a better person. So, I have learn a lot from this training.”
For video testimonial, please visit:

Yunxuan Li